Core agents
The single source of truth every other agent reads from.
Brand owns your Brand Beat — the complete brand profile that powers every output across UPBEAT OS. Positioning, voice guide, audience profile, messaging pillars, visual identity, the works. It’s the same intake our agency runs with paying clients, compressed into 10 minutes of guided questions.
Train it with your own writing, customer testimonials, sales objections, and competitor positioning you want to match or avoid. The more you train, the sharper everything downstream gets — articles in your voice, social copy that sounds like you, lead magnets that fit your audience.
What you get
Long-form articles, social, and email in your voice.
Studio drafts blog posts, guides, social copy, and email versions of every piece you publish — in your voice, on your pillars, ready to ship. Ten article structures cover the most common content jobs: how-tos, case studies, listicles, opinion pieces, frameworks, recaps. Real SEO keywords pulled from Search Console, real internal links woven into the body.
Edit in chat like you’re briefing a writer. Ask for a tighter intro, more examples, a different ending. Studio also remixes finished posts into LinkedIn threads, X posts, email newsletters, and more — same voice, channel-native format.
What you get
Reads your data, calls priorities, ranks the work.
Strategy is the brain of Mission Control. Every week it reads your traffic, search data, content output, and what every other agent flagged. Out comes a prioritized week — what to ship, what to stop, what’s working — mapped to the UPBEAT Operating System and dropped into your Planner.
No generic “write more content” platitudes. Specific topics, specific reasons, specific next actions, with the data behind every call.
What you get
Finds what your audience searches. Tracks what’s working.
Performance does keyword research, content gap analysis, and search intent mapping — and tracks what’s actually moving across your channels. It pulls from Search Console to see what you already rank for, then identifies the gaps where you should be ranking but aren’t, based on your positioning and audience.
Every keyword decision feeds directly into what Studio writes next, so the content plan and the SEO plan are the same plan. No more disconnects between SEO recommendations and brand voice.
What you get
Full omnichannel launches from one goal.
Campaigns turns one goal into a full launch sequence. You bring the outcome — “drive 200 signups for the spring cohort,” “relaunch the resource library,” “fill 25 demo slots in 4 weeks.” Beat writes the brief. Every agent fans out into channel-specific work pointed at the same outcome — articles, social posts, email sequences, lead magnets, landing copy.
Pro-only. Lives next to your content surface so you can launch without juggling four tools.
What you get
Supporting agents
GA4 + Search Console, synthesized into plain English.
Results pulls your analytics into one view that doesn’t require a degree to read. Top pages, traffic deltas, keyword movement, conversion paths — translated into normal sentences with calls-to-action attached. Feeds Strategy directly.
Visual content calendar with drag-to-schedule.
Planner is your editorial calendar. Two surfaces: general tasks + content calendar. Three views: monthly calendar, kanban cards, plain task list. Drag tasks onto calendar days to set due dates. Auto-suggests optimal publish windows based on your audience’s engagement patterns.
Repurpose finished content into every channel.
Remix takes one piece of long-form content and turns it into ten — LinkedIn posts, X threads, cold emails, social tiles, newsletter blocks. Same voice, channel-native format, your branded visuals applied automatically.
Sequences and broadcasts in your voice — Klaviyo ready.
Email drafts complete sequences (welcome, nurture, re-engage, launch, newsletter) and one-off broadcasts. Subject + preview text + body, structured the way real email marketers structure them. Push to Klaviyo for list management or export as HTML newsletter templates with merge variables.
PDF guides, checklists, quizzes, landing-page copy.
Lead Magnets builds opt-in offers that match your audience and positioning — PDF guides, checklists, frameworks, mini-courses, quizzes, assessments. Plus full landing-page copy with headline, problem, solution, benefits, proof, and CTA. Drafts go straight to your library, edit in chat or in the editor.
Build your Brand Beat free. Every agent reads from it the moment it’s done.
Get your free Brand Beat
Social
AcquisitionOn-brand drafts for every channel.
Social drafts posts in your voice for LinkedIn, Facebook, Instagram, and Threads. LinkedIn publishes directly from UPBEAT for any tier. Facebook + Instagram drafts export so you can publish manually — direct publish to Meta is in progress. X is queued for the next release.